Hey there! I'm Rachael.
I’m a Wisconsin-born-and-raised, San Franciscan gal who longs for you to feel confident in your own skin.
If you ever struggle with accepting the "you" you are today or feel pressured to live up to the expectations of others. . .
I totally get it.
Friend, I used to be my own worst critic.
From my earliest memory, there was this little voice inside my head telling me the "real me" wasn't good enough.
My Inner Critic told me:
- I was an outsider who needed to earn her way to acceptance
- I needed to prove my worth by meeting certain standards and keeping others happy
- I was weird and awkward and needed to morph into a girl others wanted me to be

I started treating myself like a real-life Ms. Potato Head

Under the disguise of "self-improvement" I strived to discard my flaws and take on "more worthy" identities.
I became the Perfectionist, the Over-Achiever, the People-Pleaser, the Good Girl, the Pretty Girl, the Ever-Dependable Friend.
I was desperate to prove to myself and have others affirm: You matter. You're worthy. You're loved. You're accepted.
I didn't see any danger in it at the time. I was convinced I was becoming a "better version" of Rachael.
But man, was I wrong.
Rather than leading me to my "best self" and more confidence - this path ultimately led to my ruin.
